The work behind the résumé.

Keeping 20+ locations stocked

Role Supervisor of Commissary OperationsWhen Feb 2024 – Sep 2026Where Walt Disney World contract dining

The situation

An internal distribution center supplying more than twenty food service locations. Every one of them depended on the right product arriving on time, in the right quantity, at the right quality.

What he did

• Ran day-to-day commissary operations: tracking stock levels, receiving deliveries, and quality-checking every product
• Owned weekly purchasing across multiple suppliers
• Built supplier relationships and made specific requests to improve profitability
• Led new product testing and cut underperforming items to keep inventory lean

What it shows

A supply chain that nobody notices: the front line gets what it needs, and the numbers decide what stays on the shelf. It's the same test he uses in marketing: measure what's working, and cut what isn't.

Autohaus of Orlando: from scratch to 72K followers in six months

Role Founder & Freelance Marketer, APX SocialClient Autohaus of OrlandoWhen Dec 2023 – Jul 2025Paid ads None for the organic growth

The situation

Autohaus of Orlando sells used luxury, SUV, and performance vehicles in one of the most competitive car markets in Central Florida. They had strong service and inventory, but almost no marketing: under 100 followers, no real social media presence, and no reliable source of leads. Past efforts hadn't turned leads into appointments.

What he did

• Audited the dealership's existing marketing and folded it into one plan built around engaging, high-quality video content
• Ran an organic social media strategy on Instagram and Facebook (@autohausoforlando) with active community interaction
• Built lead generation with a full nurturing funnel, so each lead was guided toward booking an appointment
• Set up automation: replies to new leads within five minutes, personalized emails and SMS, drip campaigns, appointment booking and confirmations to cut no-shows, and follow-ups asking for reviews
• Analyzed and optimized campaigns continuously

What the client said

"Working with the APX team has been a game-changer for us."
Zeshan Quddusi, Lead Salesman, Autohaus of Orlando

What it shows

Marketing run like a supply chain: a clear plan, tracked numbers, and a pipeline that moves every lead toward an appointment, the same way product moves toward the guest. Across all of APX Social's dealership clients, his content passed 75 million views and 80,000 followers.

Hitting food cost at a $10K/day store

Role Store Supervisor to Assistant Store ManagerWhen Jun 2021 – Sep 2022Where Celebration & Windermere, FL

The situation

A high-volume Panera averaging more than $10,000 a day in sales. At that volume, small misses in ordering, waste, or labor add up fast.

What he did

• Took ownership of inventory management, reducing shrink and improving accuracy
• Placed product orders of $6,000–$12,000 per cycle and planned pan-ups to keep leftovers within ±$110
• Built custom labor trackers to schedule 60+ associates
• Handled $4,000–$6,000 in daily cash with full accuracy

What it shows

Let the numbers lead: measured par levels and orders instead of guesses, turning waste into savings. It's also where he learned operations from the ground up. He worked his way from the drive-thru to the manager's office, so when he set food cost and labor targets, he knew exactly what they asked of the people on the line.

Training 200+ employees and 20+ managers

Role Associate Trainer, then supervisor and manager rolesWhen 2020 – Current

The situation

Fast-paced food service runs on people who can step into any position. New hires and new managers had to get up to speed quickly and consistently.

What he did

• Trained incoming employees and managers on day-to-day operations
• Drove cross-training initiatives across positions
• Improved training materials and e-learning content for consistent onboarding

What it shows

Start from the front line: teams that are set up to win make every upstream decision work.